Guides
Win local clients, one fact at a time
Long reads for agencies and freelancers: how to find the businesses that need you, check what their web presence is missing, and write to them the right way.
Every guide
5 guides, each with its sources. Newest first.
Finding clients
Audits
- What is a good PageSpeed Insights score?A Performance score of 90 to 100 is good. What the bands mean, why the score is a lab test, why it moves between runs, and what Google actually measures.
- Website audit checklist for pitching a small businessTen checks to run on a small business’s website before you pitch: what to look at, how to verify it by hand, and how to turn one finding into a fair email.
- SPF, DKIM and DMARC explained for agency ownersWhat SPF, DKIM and DMARC do, how to check any domain’s records, what Google and Yahoo require, and how to turn a weak result into a fair first email.
Outreach
Get started
Try it on your own city
Run a scan of a neighbourhood you know and see which businesses are missing a website, HTTPS or online booking.