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Brand kit

The RadiusPilot brand

The name, the mark, the colours and the type, with files to download. For partners, press and anyone writing about us.

Logo

One logo, two backgrounds

A p for Pilot: its round bowl is the area you scan and a map pin, with the heading arrow cut out of it. It is also the app’s icon.

On light backgrounds
On dark backgrounds

Colours

Sky blue, by day and by night

Click a colour to copy its value.

Type

Inter, set tight

Aa

Find, score and win local clients

Inter · Medium for titles at −4% letter spacing, Regular for text at −2% · SIL Open Font License. The logo’s wordmark is Urbanist Bold, drawn as a shape: don’t retype it.

Using it

A few rules

Do

  • In text, write RadiusPilot as one word, with a capital R and P (the logo itself is lowercase)
  • Leave space around the mark, at least half its width
  • Use the white logo on dark or busy backgrounds

Don’t

  • Stretch, rotate or recolour the mark
  • Add shadows, outlines or effects
  • Put the icon inside another shape, or the P on another colour than white or Pilot blue